These illustrations were created for 7 saws brewing in Holden, Massachusetts, all three illustrations were created within their brand of all things logging and logging culture in mind - the end goal to be put on a can that not only stands out, but demands your attention in a fun way. Each of these represent a unique illustrative twist on iconic items in logging, the Flume, Sugar Shack and Flywheel all things that an experienced logger knows all too well. Below you will find the process as well as finished renderings of each beer can.
1st draft of Flume using a fun colorful style.
1st draft of Fly Wheel using a fun colorful style.
1st draft of Sugar Shack using a fun colorful style.
Sepia Style revision of Flume DIPA for 7 saws
Sepia Style revision of NE IPA for 7 saws
